When is Amazon Prime Day 2019? As predicted, the American retail giant will launch Prime Day 2019 on July 15 and the event will last 48 hours. Becoming more inaccurately named by the year, Amazon have actually added an extra 12 hours of shopping to this year’s Prime ‘Day’. Instead, and for the first time, you’ll be able to hunt for new TVs, video games, laptops, Echos, Kindles, and more over two full days. Last year, Prime Day ran for 36 hours from Monday July 16 to Tuesday July 17. In 2017, the sales extravaganza ran for 30 hours from Monday July 19.
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